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Guaranteed Rate Base: 1,000,000 |
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EFFECTIVE: JANUARY 2008 |
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Four Color Rates : |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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2nd Cover |
$122,495 |
$115,150 |
$107,800 |
$104,125 |
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2nd Cover Spread |
$224,575 |
$211,105 |
$197,630 |
$190,890 |
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3rd Cover |
$112,285 |
$105,550 |
$98,815 |
$95,445 |
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4th Cover |
$132,700 |
$124,740 |
$116,780 |
$112,795 |
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Full Page |
$102,085 |
$95,960 |
$89,835 |
$81,570 |
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2/3 Page |
$86,775 |
$81,570 |
$76,360 |
$69,335 |
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1/2 Page |
$66,360 |
$62,375 |
$58,395 |
$53,025 |
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1/3 Page |
$45,940 |
$43,185 |
$40,430 |
$36,710 |
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Black and White Rates: |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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Full Page |
$83,520 |
$78,510 |
$73,500 |
$66,735 |
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2/3 Page |
$70,995 |
$66,735 |
$62,475 |
$56,725 |
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1/2 Page |
$54,290 |
$51,035 |
$47,775 |
$43,380 |
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1/3 Page |
$37,585 |
$35,330 |
$33,075 |
$30,035 |
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Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All regional and special unit pricing available upon request. |
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Supplied Insert Space Rates: |
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PAGES |
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GROSS SPACE RATE |
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2 |
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$109,240 + net production cost |
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4 |
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$196,640 + net production cost |
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8 |
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$369,690 + net production cost |
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12 |
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$554,540 + net production cost |
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16 |
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$737,540 + net production cost |
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24 |
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$1,106,310 + net production cost |
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Standard BRC |
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$68,400 + net production cost |
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Scent Strip (Flap Size) |
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up to & including 1-5/8" |
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$119,440 + net production cost |
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>1-5/8" & incl 2-1/2" |
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$132,720 + net production cost |
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>2-1/2" |
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$154,150 + net production cost |
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PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER ADVERTISING SALES, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES: Orders for all inside advertising units are non-cancellable the day of published issue close. All inserts printed by BAUER, and any regional inserts printed are non-cancellable 10 weeks prior to published issue close. If supplied by the advertiser, they are non-cancellable the day of published issue close.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher's discretion. |
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