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Guaranteed Rate Base: 800,000 |
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EFFECTIVE: JANUARY 2010 |
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Four Color Rates : |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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2nd Cover |
$112,196 |
$105,468 |
$98,735 |
$95,367 |
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2nd Cover Spread |
$205,697 |
$193,358 |
$181,014 |
$174,842 |
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3rd Cover |
$102,844 |
$96,677 |
$90,505 |
$87,419 |
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4th Cover |
$121,543 |
$114,255 |
$106,961 |
$103,315 |
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Full Page |
$93,505 |
$87,898 |
$82,287 |
$74,716 |
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2/3 Page |
$79,480 |
$74,716 |
$69,948 |
$63,511 |
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1/2 Page |
$60,780 |
$57,138 |
$53,487 |
$48,569 |
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1/3 Page |
$42,081 |
$39,556 |
$37,031 |
$33,624 |
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Black and White Rates: |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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Full Page |
$76,501 |
$71,913 |
$67,324 |
$61,127 |
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2/3 Page |
$65,026 |
$61,127 |
$57,228 |
$51,959 |
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1/2 Page |
$49,729 |
$46,746 |
$43,763 |
$39,736 |
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1/3 Page |
$34,428 |
$32,361 |
$30,298 |
$27,508 |
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Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All regional and special unit pricing available upon request. |
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Supplied Insert Space Rates: |
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PAGES |
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GROSS SPACE RATE |
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2 |
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$100,058 + net production cost |
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4 |
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$180,111 + net production cost |
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8 |
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$338,616 + net production cost |
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12 |
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$507,925 + net production cost |
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16 |
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$675,547 + net production cost |
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24 |
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$1,013,324 + net production cost |
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Standard BRC |
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$62,651 + net production cost |
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Scent Strip (Flap Size) |
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up to & including 1-5/8" |
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$109,405 + net production cost |
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>1-5/8" & incl 2-1/2" |
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$121,561 + net production cost |
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>2-1/2" |
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$141,197 + net production cost |
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PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER ADVERTISING SALES, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES: Orders for all inside advertising units are non-cancellable the day of published issue close. All inserts printed by BAUER, and any regional inserts printed are non-cancellable 10 weeks prior to published issue close. If supplied by the advertiser, they are non-cancellable the day of published issue close.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher's discretion. |
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