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Guaranteed Rate Base: 550,000 |
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EFFECTIVE: JANUARY 2008 |
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Four Color Rates : |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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2nd Cover |
$59,420 |
$55,855 |
$52,290 |
$50,510 |
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2nd Cover Spread |
$108,915 |
$102,385 |
$95,850 |
$92,580 |
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3rd Cover |
$54,455 |
$51,190 |
$47,925 |
$46,290 |
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4th Cover |
$64,370 |
$60,510 |
$56,650 |
$54,715 |
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Full Page |
$49,515 |
$46,545 |
$43,575 |
$39,565 |
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2/3 Page |
$42,090 |
$39,565 |
$37,040 |
$33,635 |
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1/2 Page |
$32,185 |
$30,225 |
$28,325 |
$25,720 |
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1/3 Page |
$22,285 |
$20,950 |
$19,610 |
$17,805 |
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Black and White Rates: |
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UNIT SIZE |
1X RATE |
6X RATE |
12X RATE |
18X RATE |
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Full Page |
$40,635 |
$38,200 |
$35,760 |
$34,540 |
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2/3 Page |
$34,540 |
$32,470 |
$30,400 |
$29,360 |
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1/2 Page |
$26,415 |
$24,830 |
$23,245 |
$22,455 |
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1/3 Page |
$18,290 |
$17,190 |
$16,095 |
$15,545 |
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Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All regional and special unit pricing available upon request. |
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Supplied Insert Space Rates: |
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PAGES |
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GROSS SPACE RATE |
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2 |
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$52,990 + net production cost |
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4 |
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$95,390 + net production cost |
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8 |
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$179,340 + net production cost |
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12 |
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$269,010 + net production cost |
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16 |
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$357,790 + net production cost |
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24 |
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$536,690 + net production cost |
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Standard BRC |
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$33,180 + net production cost |
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Scent Strip (Flap Size) |
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up to & including 1-5/8" |
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$57,940 + net production cost |
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>1-5/8" & incl 2-1/2" |
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$64,370 + net production cost |
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>2-1/2" |
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$74,770 + net production cost |
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PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER ADVERTISING SALES, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES:Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher's discretion. |
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