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CIRCULATION: |
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Newsstand/Subscriber
ABC:
CBS:
Total Avg. Paid Circ
ABC:
CBS:
Single Copy Sales
ABC:
CBS:
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75%/25%
75%/25%
239,090
231,409
180,392
172,754 |
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Ratebase:
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200,000 ABC | 200,000 CBS
Source: ABC June 2008 Publisher's Statement |
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DEMOGRAPHICS: |
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3,808,000 Combined
1,904,000 Each |
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Female
Male
Median Age
Median HHI
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98%
2%
46.6
$50,600
Source: 2008 Reader Study, Equation Research |
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