CIRCULATION:
   
   

Newsstand/Subscriber
ABC:
CBS:

Total Avg. Paid Circ
ABC:
CBS:

Single Copy Sales
ABC:
CBS:

 


75%/25%
75%/25%


239,090
231,409


180,392
172,754

           
   
Ratebase:
 
  200,000 ABC | 200,000 CBS
Source: ABC June 2008 Publisher's Statement
           
   
DEMOGRAPHICS:
 
   

Total Audience:

 

 

3,808,000 Combined

1,904,000 Each

     

Female
Male

Median Age

Median HHI

 

 

98%
2%

46.6

$50,600
Source: 2008 Reader Study, Equation Research