The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. The Group’s turnover is stable at more than two billion euros. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim “We think popular.” highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 16 countries.
Having entered the U.S. market in 1981 with the successful launch of Woman’s World, Bauer Publishing U.S. now consists of 10 magazines across several distinct consumer segments: celebrity/entertainment, women’s, teen and science/technology.
Bauer now sells more magazines at retail in the U.S. than any other magazine publishing company. Our magazines are sold at a wide range of supermarkets, drug stores, supercenters, convenience stores, bookstores and newsstands across the country. We deliver more shoppers – more efficiently – than any other magazine publisher.
Bauer: The Better Way to Sell