Life&Style 2012 Rates
Guaranteed Rate Base: 350,000
Effective July 2012
Four Color Rates:
| UNIT SIZE | 1X RATE | 6X RATE | 12X RATE | 18X RATE |
|---|---|---|---|---|
| 2nd Cover | $45,615 | $42,880 | $40,140 | $38,775 |
| 2nd Cover Spread | $83,625 | $78,610 | $73,590 | $69,150 |
| 3rd Cover | $41,805 | $39,295 | $36,790 | $35,535 |
| 4th Cover | $49,415 | $46,450 | $43,490 | $42,005 |
| Full Page | $38,010 | $35,730 | $33,450 | $30,375 |
| 2/3 Page | $33,310 | $30,375 | $28,435 | $25,820 |
| 1/2 Page | $24,710 | $23,225 | $21,745 | $19,745 |
| 1/3 Page | $17,110 | $16,085 | $15,055 | $13,670 |
Black and White Rates:
| UNIT SIZE | 1X RATE | 6X RATE | 12X RATE | 18X RATE |
|---|---|---|---|---|
| Full Page | $31,195 | $29,325 | $27,450 | $26,515 |
| 2/3 Page | $26,515 | $24,925 | $23,340 | $22,540 |
| 1/2 Page | $20,280 | $19,060 | $17,845 | $17,240 |
| 1/3 Page | $14,040 | $13,195 | $12,355 | $11,935 |
Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All regional and special unit pricing available upon request.
Supplied Insert Space Rates:
| PAGES | GROSS SPACE RATE |
|---|---|
| 2 | $41,454 + net production cost |
| 4 | $75,045 + net production cost |
| 8 | $140,300 + net production cost |
| 12 | $210,445 + net production cost |
| 16 | $279,900 + net production cost |
| 24 | $419,850 + net production cost |
| Standard BRC | $25,955 + net production cost |
| Scent Strip (Flag Size) up to & including 1-5/8″ |
$45,325 + net production cost |
| >1-5/8″ & incl 2-1/2″ | $50,355 + net production cost |
| >2-1/2″ | $58,490 + net production cost |
PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER MEDIA GROUP, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES: Orders for all inside advertising units are non-cancellable the day of published issue close. All inserts printed by BAUER, and any regional inserts printed are non-cancellable 10 weeks prior to published issue close. If supplied by the advertiser, they are non-cancellable the day of published issue close.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher’s discretion.