ENGLEWOOD CLIFFS, NJ (July 22, 2009) –Life & Style Weekly Vice President and Group Publisher Mark Oltarsh today announced that Life & Style is increasing its rate base to 450,000 from 400,000—a rise of 12.5 percent—effective immediately.
“Circulation has been trending in a very positive direction for Life & Style in the first half of 2009,” said Oltarsh. “We’ve been able to carve out a clear position in the marketplace, and readers are responding positively.”
Since taking over the helm of the magazine last October, Editor-in-Chief Dan Wakeford has adapted Life & Style by strengthening its celebrity coverage, putting more emphasis on service and trend information, and providing more lifestyle details to the reader in light of the recent economic downturn.
“My goal with Life & Style is to speak directly to the readers who crave the perfect balance of celebrity escapism and practical style advice,” said Wakeford. “We’re offering twice the value of other publications. We invite readers in to hear about the latest celebrity news and enjoy beautiful photos, as well as give them the most up-to-date and accessible lifestyle features.”
Life & Style is attracting young, female readers with a strong fashion and style sensibility. As the magazine has evolved under Wakeford, he has added several new columns, including “The 10 Best Dressed Stars of The Week,” “What I Really Use” and “What I Really Eat”—showcasing a celebrity giving the reader direct insight into the products she uses for her beauty regime or insight into her diet—and a weekly column with acclaimed fashion designer Isaac Mizrahi, where he solves readers’ fashion dilemmas.
A number of celebrities have also come to the magazine to tell their empowering stories since Wakeford has made over the publication. Among them are reality star Kim Kardashian who openly admitted she had cellulite and allowed the magazine to photograph her in a bikini, where she shared her imperfections with Life & Style readers. Jennifer Love Hewitt also opened up about the pressure to be thin and campaigned for the end of the size zero obsession. Additionally, Jon & Kate Plus 8′s Kate Gosselin chose Life & Style to explain controversial photos of her spanking her child.
The magazine is also at the forefront of breaking celebrity news, most recently being the first publication to name the medications Michael Jackson had been taking at the time of his death and reveal there were drugs not prescribed in his name that were found at his home.
“Based on our new editorial direction, we’ve started to see a number of advertisers coming into the magazine,” said Oltarsh. “We’re excited to be breaking new business across a variety of categories, allowing our clients direct access to shoppers who are ready to buy.” New advertisers include Procter & Gamble brands Olay, Secret and Pantene; OP; Rampage; Frito Lay; Wrigley and Burger King.
ABOUT LIFE & STYLE WEEKLY Life & Style Weekly is the celebrity style authority, with more pages devoted to style than any other celebrity weekly. It showcases up-to-the-minute Hollywood fashion, beauty, body and lifestyle trends and helps readers incorporate them into their own lives with engaging, informative shopping features and expert advice. Life & Style merges all of this with the latest celebrity news stories, interviews, and photos, presented in a fun, visually-exciting format. For more information, visit www.lifeandstylemag.com.
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