NEW YORK (November 3, 2008) – Bauer Publishing Group today announced that its marketing and advertising subsidiary formerly known as Bauer Advertising Sales, Inc., will now be re-branded as Bauer Media Group, Inc., effective November 3. Based in New York City, Bauer Media Group manages advertising and marketing functions across all nine U.S. Bauer titles as well as web properties such as 4TNZ.com.
“We feel this name is a better reflection of what our company has evolved into,” said Ian Scott, president of Bauer Media Group. “Our advertising and marketing efforts have expanded to include innovative in-book programs, events, digital properties and a range of other initiatives that go beyond the printed page.”
Over the past five years, Bauer advertising has shown extraordinary growth, with ad pages up 141 percent and ad revenue up 222 percent from 2003-2007, according to PIB. Additionally, recently released figures from January-September 2008 show that Bauer is the only major multi-title publisher to increase advertising pages compared to the same period last year (up 1 percent). All of the other major publishing companies have shown decreases in paging, with overall magazine pages down nearly 10 percent versus 2007.
“Our magazines are designed specifically for today’s shoppers,” added Scott. In this challenging economy, we pride ourselves on delivering active, engaged readers to our advertisers. We’ve been successful in this by distributing our titles across a range of retail venues that coincide with where our advertisers’ products are sold.”
As the industry leader in newsstand sales, Bauer generates 91 percent of its circulation through single copy sales. Bauer uses no verified circulation; every magazine copy is bought and paid for by consumers.
In the U.S., Bauer currently publishes a variety of magazines that connect with a nationwide audience of active, engaged newsstand consumers at every life stage — from tweens and teens (M, J-14, Twist, Quizfest, AstroGirl, Life Story) to young women (In Touch Weekly, Life & Style Weekly) to baby boomers and beyond (Woman’s World, First For Women, Soaps In Depth).