New York, NY ( October 30, 2007 ) -- Bauer Advertising Sales, Inc. announced today that it will be participating in the ABC Rapid Reporting system.

Bauer Publishing is the number one seller of newsstand magazines in the country, with over 200 million newsstand copies each year. Unlike most other subscription based publishing companies, over 90% of Bauer titles are sold via newsstand.

"We're pleased to be a part of ABC Rapid Reports" said Ian Scott, President of Bauer Advertising Sales, Inc. "We have consistently provided our advertisers with very transparent circulation given our newsstand based publishing model, clean subscription acquisition policies and complete absence of any verified circulation. We're happy to provide this information on an even timelier basis through the metric of ABC Rapid Reports"

Bauer will begin reporting to ABC Rapid Reports with the January, 2008 issues.

Bauer currently publishes 10 magazines that connect with a nationwide audience of active, engaged newsstand consumers at every life stage - from tweens and teens (M, J-14, Twist, Quizfest, Astrogirl, Life Story) to young women (In Touch Weekly, Life & Style Weekly) to baby boomers and beyond (Woman's World, First For Women, Soaps In Depth).