|
|
|
|
|
|
|
|
|
|
||||||
|
|
|
|
|
|
|
|
|
|
||||||
BAUER PUBLISHING MOVES TO #1 POSITION
IN MAGAZINE RETAIL SALES
|
||
 |
||
| NEW YORK, NY (February 6, 2008) –Bauer Publishing Group announced today that they have moved to the #1 position in magazine retail sales, surpassing Time Inc., due to significant incremental revenue generated through price increases across its titles late last year. As the industry leader in newsstand sales, Bauer generates 91% of circulation through single copy sales. Bauer uses no verified circulation—every copy of a Bauer magazine is bought and paid for by consumers—nor does it heavily discount subscriptions. “It’s all about healthy circulation,” said Ian Scott, President of Bauer Advertising Sales, Inc. “Many publishers resort to ‘stimulus packages,’ using low-price subscriptions and verified circulation to shore up their circulation. We do not pursue that strategy here at Bauer.” Bauer consistently delivers bonus circulation to its advertisers, and its nine core titles as a group averaged +13% over-delivery against rate base over the past 5 years. In order to adjust to the rapidly changing retail market, Bauer also announced that it is lowering rate base for its two celebrity/entertainment titles, In Touch Weekly and Life & Style Weekly. The rate base for In Touch Weekly will decrease from 1.2 million to 1.0 million, while Life & Style Weekly will decrease from 700,000 to 550,000. In Touch Weekly, and Life & Style Weekly, have consistently over-delivered during the past 5 years, averaging +24% above rate base. The reduction in circulation rate bases for In Touch Weekly and Life & Style Weekly reflects a decision to be conservative and adjust figures accordingly. “Overall, we are pleased with our newsstand sales and solid sell-through,” continued Mr. Scott “Fall-off in newsstand sales was anticipated and planned for—any product or service which raises prices by +50% will expect some attrition. This brings our circulation to its natural level and allows us to cater to our core buyers who are willing to pay more for the product.” Consumer demand remains strong for both magazines. December 2007 FAS-FAX figures will show that despite the 50% increase in cover price, In Touch Weekly made its rate base for the period, delivering average paid circulation of 1,271,354. Life & Style total paid circulation of 681,723 is marginally below rate base for the period. In Touch Weekly and Life & Style Weekly currently sell more than 1.5 million combined copies each week at the higher $2.99 cover price; 98% of which are purchased at the newsstand. As such, consumers pay more on average for In Touch Weekly and Life & Style Weekly than for any other celebrity entertainment magazine. Bauer Advertising Sales, Inc. is committed to using the additional revenue from the price increase to invest in its brands. “Higher prices position our magazines to grow for the future,” said Mr. Scott. “Retailers now generate more revenue from our magazines. While other publishers are cutting back and using cheaper paper, Bauer is upgrading the quality of paper stock and have moved to a higher quality glossy cover.” About In Touch Weekly and Life & Style Weekly In Touch Weekly and Life & Style Weekly are published by Bauer Publishing, the number-one seller of magazines on the newsstand. Bauer magazines connect with a nationwide audience of active, engaged newsstand consumers at every life stage - from tweens and teens (M, J-14, Twist, Quizfest, Astrogirl, Life Story) to young women (In Touch Weekly, Life & Style Weekly) to baby boomers and beyond (Woman's World, First For Women, Soaps In Depth). # # # For more information please contact: Lisa Dallos Freud Communications (212) 582.9795 lisa.dallos@freud.com Julia Walker Freud Communications (212) 582.0495 julia.walker@freud.com |
||
|
|
|
|
 |
|
||
 |
 |
 |
|
 |
|
||