First for Women 2012 Rates
Guaranteed Rate Base: 1,200,000
Effective January 2012
Four Color Rates:
| UNIT SIZE | FOUR COLOR | TWO COLOR | BLACK/WHITE |
|---|---|---|---|
| Full Page | $69,986 | $68,993 | $59,844 |
| 2/3 Page | $59,493 | $58,651 | $50,875 |
| 1/2 Page | $45,493 | $44,846 | $38,903 |
| 1/3 Page | $34,995 | $34,500 | $29,925 |
| 2nd Cover | $96,312 | ||
| 3rd Cover | $85,614 | ||
| 4th Cover | $107,000 |
Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All special unit pricing available upon request.
Supplied Insert Space Rates:
| PAGES | GROSS SPACE RATE |
|---|---|
| 2 | $73,493 + net production cost |
| 4 | $132,279 + net production cost |
| 8 | $248,690 + net production cost |
| 12 | $373,047 + net production cost |
| 16 | $496,157 + net production cost |
| 24 | $744,241 + net production cost |
| Standard BRC | $46,895 + net production cost |
| Scent Strip (Flag Size) up to & including 1-5/8″ |
$81,886 + net production cost |
| >1-5/8″ & incl 2-1/2″ | $90,986 + net production cost |
| >2-1/2″ | $105,687 + net production cost |
*Prices subject to change at Publisher’s discretion.
PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER MEDIA GROUP, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES: Orders for all inside advertising units are non-cancellable the day of published issue close. All inserts printed by BAUER, and any regional inserts printed are non-cancellable 10 weeks prior to published issue close. If supplied by the advertiser, they are non-cancellable the day of published issue close.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher’s discretion.